Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

Image shows text in green reading "8 reasons to never (ever) buy or rent an email list
Email marketing
May 2, 2024
8 reasons to never buy an email list

Want to rent or buy an email list? Discover 8 crucial reasons to avoid purchasing email lists, and learn how Klaviyo can offer you a better alternative today.

Profile photo of author Ryan Steen
Ryan Steen
5min read
In large stacked capital letters on a light lavender background, darker purple text in the upper left corner of the image reads, "how to build an email list." In smaller black copy beneath that, text reads, "5 creative strategies for non-beginners." In the lower right corner of the image is an illustration of a sign-up form showing up on someone's phone.
Email marketing
Apr 29, 2024
How to grow your email list: 4 proven strategies

Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.

Profile photo of author Tiffany Regaudie
In large stacked capital letters on a salmon background, white text in the upper left corner of the image reads, "how to build an email list." In smaller black copy beneath that, text reads, "5 beginner strategies." In the lower right corner of the image is an illustration of the form builder in the back end of Klaviyo, next to the final version of the sign-up form showing up on someone's phone.
Email marketing
Apr 29, 2024
How to build an email list: 5 beginner tips

Explore our tips to start building your email marketing list and create a successful digital marketing campaign. Get started today to boost your audience.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 25, 2024
5 click tracking & SSL email best practices

Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.

Profile photo of author Ryan Steen
Ryan Steen
6min read
In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
Email marketing
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 18, 2024
The pros & cons of a dedicated IP vs. a shared IP

A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.

Profile photo of author Ryan Steen
Ryan Steen
5min read
In dark salmon letters on a lighter salmon background, stacked capital letters on the left of the image read, "include video in email." On the right of the image, in light salmon letters on a dark salmon background, smaller copy reads, "5 ways to start driving results" above the Klaviyo flag.
Email marketing
Apr 17, 2024
Video in email: 5 tips to boost engagement

Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

Profile photo of author Tiffany Regaudie