Omnichannel marketing

Omnichannel marketing is integrated and channel-optimized marketing based on how customers actually shop––which is, everywhere! From your online store to your brick-and-mortar and everything in between, omnichannel marketing requires organization, project management, and an effective tech stack to power it all.

Omnichannel marketing articles

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Advertising for ecommerce in a privacy-first world

Ecommerce advertising is imperative for brands, but marketers need to be aware of the data privacy changes and their effects.

Profile photo of author Alexandra McPeak
How WooCommerce stores use Klaviyo

Over 5M websites use WooCommerce today, making it one of the most popular ecommerce platforms for brands. But how can WooCommerce merchants get the most out of this platform that’s known for its unparalleled flexibility? How to integrate Klaviyo WordPress email plugin for Woocommerce stores Woocommerce is a go-to choice for highly growing brands that […]

Aubrey Harper
10min read
holiday marketing channels
Gear up for a successful 2021 holiday season

Learn which channels you should focus on with your holiday marketing strategy to drive deeper customer engagement.

Profile photo of author Emily Riedy
Emily Riedy
8min read
seo for ecommerce
SEO for ecommerce: how to boost you rankings

SEO can be one of the highest performing channels for ecommerce stores. Learn how to maximize your organic visibility and traffic.

Profile photo of author Chris Newton
Chris Newton
17min read
looalike audiences holiday marketing
What’s a lookalike audience?

Find out how to identify your best customers based on CLTV and use them in Facebook Lookalike audiences to grow your list.

Profile photo of author Emily Roberts
Emily Roberts
7min read