Omnichannel marketing

Omnichannel marketing is integrated and channel-optimized marketing based on how customers actually shop––which is, everywhere! From your online store to your brick-and-mortar and everything in between, omnichannel marketing requires organization, project management, and an effective tech stack to power it all.

Featured omnichannel marketing articles

6 email and SMS attribution questions to ask when shopping for a marketing platform

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Profile photo of author Mae Rice
Mae Rice
7min read
Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Profile photo of author Annie McGreevy
Annie McGreevy
22min read
Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Profile photo of author Jax Connelly
Jax Connelly
16min read

Omnichannel marketing articles

In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiffany Regaudie
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiffany Regaudie
3 ways to increase email & SMS frequency

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiffany Regaudie
5 tips to grow your email and SMS revenue

Here are five tips and tips from Ezra Firestone that will inspire you to grow your email and sms revenue with Klaviyo.

Profile photo of author Tiffany Regaudie
In large white letters on a bright salmon background, text over left side of image reads, "how to scale your laid-back brand." In the lower right corner of the image is a circular cut-out of a person with curly hair and light facial hair, wearing sunglasses and a Marine Layer shirt with a rocky beach in the background.
How Marine Layer scaled their laid-back brand

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

Profile photo of author Mae Rice
Mae Rice
4min read
Text reads "Crack the growth code"
Omnichannel planning for 2024

We discuss how to approach each of your owned marketing channels through an omnichannel lens and offer a few proven tactics for coordinating across channels.

Profile photo of author Michael Pattison
In white font on a salmon background, image reads, "activate both in-person & online customer data to grow omnichannel revenue." The Klaviyo flag stands out in the background behind the letters, and underneath them, the Klaviyo logo is positioned to the left of the Marine Layer logo.
Activate both in-person and online customer data to grow omnichannel revenue

A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.

Profile photo of author Jax Connelly
Jax Connelly
3min read
In white font on a salmon background, image reads, "consolidate your retention marketing efforts under one roof." The Klaviyo flag stands out in the background behind the letters, and underneath them, the Klaviyo logo is positioned left of the Made In logo.
Consolidate your retention marketing efforts under one roof

Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.

Profile photo of author Jax Connelly
Jax Connelly
3min read
In light lavender font on a darker lavender background, text on the upper left side of the image reads, "how to get omnichannel marketing right" in big capital letters. On the lower right side of the image is a screenshot of an activity log (which includes items like "placed order," "arrived for appointment," and "opened SMS welcome," all with dates and times) in the back end of a marketing automation platform, floating next to an illustration of a marketing text appearing on a mobile phone.
What is omnichannel marketing? Strategy & examples

Omnichannel marketing uses shared customer data to create seamless conversations and purchase experiences across multiple channels.

Profile photo of author Tiffany Regaudie