Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Featured owned marketing articles

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Owned marketing
Nov 30, 2023
Driving high-quality UGC use case

Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.

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Emily Riedy
3min read
Owned marketing
Nov 30, 2023
Pull customers down-funnel use case

Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.

Profile photo of author Emily Riedy
Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Consolidating your tech stack use case

Consolidating your tech stack is the first step toward creating personalized experiences based on all your customer data. Whether they are in-store or online.

Profile photo of author Emily Riedy
Emily Riedy
3min read

Owned marketing articles

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Owned marketing
Nov 30, 2023
Boost the CLV of recent purchasers use case

Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.

Profile photo of author Emily Riedy
Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Capture in-person data that benefits online rev use case

Klaviyo allows you to bridge in-store and digital experiences so that you can avoid data silos by tracking what’s happening all in one data platform.

Profile photo of author Emily Riedy
Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Grow at every stage of the customer journey use case

Learn how to use customer data to convert across your entire marketing funnel by leveraging customer insights to make business impact.

Profile photo of author Emily Riedy
Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Execute on marketing decisions faster use case

Quickly respond to patterns in your data by leveraging Klaviyo’s integrations that syncs directly with your external apps.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Forecast order volume use case

Use customer purchasing data to forecast order volume ahead of major holiday sales so that you are never running out of inventory during a peak selling moment.

Profile photo of author Emily Riedy
Emily Riedy
4min read
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Owned marketing
Nov 30, 2023
Capture more signups using site data use case

Discover how leveraging tracking behavioral data can help you drive more sign-ups on your site by understanding user engagement with Klaviyo.

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Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Multi-channel flows use case

Learn how adding additional channels like SMS or mobile push notifications can improve your communication and drive messaging and cross-channel conversations.

Profile photo of author Emily Riedy
Emily Riedy
3min read
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Owned marketing
Nov 30, 2023
Growing off-season revenue use case

With access to all your customer data and intuitive tools, you can proactively expand your audience and also your revenue with Klaviyo.

Profile photo of author Emily Riedy
Emily Riedy
3min read
compass coffee use case article card in poppy
Owned marketing
Nov 30, 2023
Driving high-quality UGC use case

Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.

Profile photo of author Emily Riedy
Emily Riedy
3min read